Our Story

Taking the road less travelled

On 08.08.08, when Peter Yealands shared his vision to become the world’s most sustainable wine producer, he already knew that the only way to craft truly beautiful, award-winning wines was in partnership with nature, and that compromising his deeply-rooted sustainability values was simply not an option. Today his philosophy holds true and forms the basis of our approach to winemaking.

Pete's Story

'Can do' attitude

 

Peter’s trademark “can do” attitude is the stuff of legend. Happiest working the land at the controls of a bulldozer or digger, Peter has a track record of making pioneering, innovative plans come to fruition – and his successes have been chronicled in a book “A Bloke For All Seasons – the Peter Yealands story”.

 

Innovative thinking

Peter’s “can do” attitude and innovative thinking have led to a number of world firsts in sustainable winegrowing and his goal of becoming the most sustainable winegrower in the world ensures there are plenty of initiatives to come

HARDWORK

Makes great wine

He has developed seven of his own vineyard sites in Marlborough, plus several others under contract for other companies. Whilst the majority of the vineyard developments were planted with New Zealand’s world renowned Sauvignon Blanc vines, Peter was one of the first to plant alternative varietals like Grüner Veltliner and Viognier in Marlborough.

FAMILY

Is everything

Peter, wife Vai, son Aaron and daughter Danielle now focus their energies on building Yealands Estate into a global brand. Whilst spending much of his time travelling, Peter gets personally involved in every initiative, rolling up his sleeves and pitching in with the team to get the job done in the most sustainable, practical manner.

Global Recognition

Peter's amazing achievements have been recognised both locally and globally.

Lifetime Achievement Award 2016

The Drinks Business Green Awards

Farmer of the Year Award 2013

South Island Farmer of the Year Awards

World Class New Zealander 2016

Kea World Class New Zealander Awards